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Monday, August 24, 2009

Your Social Network

Social networking and your SEO is such a confusing concept and such a huge concept that we are only going to cover the basics here today.
There are thousands if not hundreds of thousands of social networks. There are social networks that specialize in specific categories, and social networks that specialize in absolutely no categories. How do you choose and how do you spend your time.
The ones that we will talk about are the most common and most used, and the dangers of some of these.
First lets start with the list of the social networks that you've probably already heard about.
  • Twitter
  • Facebook
  • Myspace
  • Linked In
  • Tagged
Twitter is by far the most simplistic version. It really has only 1 function. To send updates to those who are following you. But everybody seems to be using twitter, so how do you get somebody to follow you. A subject for another day. But what can you do to make twitter, help your SEO. It's very simple, links to your web site. Every time you twitter, if you ad a link to your web site, this is considered, "a link" and these links, if held in relevance with the SEARCH ENGINES, will help boost your ranking.
Facebook, Myspace, and Tagged are all places where you can go and set up a profile that fits your personality, you can change layouts, backgrounds, add a personal flair and possibly include your business links. The downfalls to these sites, is that they are by design "SOCIAL NETWORKS" or what most of us would call Free Dating Sites, you will find more singles, than businesses on these sites than you will find businesses, but even singles are consumers and may use your products or services, so it really never hurts to set up on these sites, just be careful what you do with your profile and make sure you keep it business as usual, even though the pull to socialize is large on these sites, try and keep yourself professional and a true representation of your business. Make sure your profile is unique to you, try not to use one of there mass production profile designs.
An last is LinkedIn, This is a situation that is by far the most useful to your business, because it is set to businesses, and business professionals. It is a great place to put your resume, and business profile if you are looking for other businesses to find you.
It doesn't really matter which of these you choose, or if you have the time, choose all of the above, here are the things you need to remember when using social networks to promote your business. Include links to your web site as often as possible, don't ever include direct links to your email, instead include a link to your contact page ( I assume that all of you know not to put your email on your contact us page, always use forms instead, also a subject for another day).
Coming soon to Cassie Designs and Web Development is profile pages to these and other social networks, get your profile, customized by Cassie Designs or purchase predesigned templates for your business.

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