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Tuesday, March 01, 2011
The Power of Positive Link Building
I am constantly being asked, “If web site links are a great way to improve your SEO (Search Engine Optimization) then how and where do I get web site links?”
Many companies offer to sell link swaps and many web owners, web designers and programmers are fooled into believing that such a link strategy will help their SEO. They are wrong. What those companies never tell you is that Search Engines have gotten very smart and can tell if you are using a link farm. Not only will this NOT increase your placement on the search engines but you may find yourself banned from the search engines. Putting you and your business back at square 1 with your SEO. So I think it is time to talk about the best way to build links to your web site and why you couldn’t have a little bit of fun along the way.
One of the easiest ways to create inbound links to your web site is a company blog. I like to create a blog on blogspot.com and then post all of my ideas and thoughts there. But even better for your web site is if you find other blogs that interest you and comment on them. Become a huge part of the business community you are involved with. You know your business and sometimes the best way to keep up on your business knowledge is to learn from others. If you know something that might help others, spread the wealth. There is a huge world out there and we can all benefit from each other. Create a blog or contribute to one or more blogs and have some fun. If you contribute to a blog, make sure you follow the protocols of that blog and also make sure that you include a link to your own blog or website so other readers can easily connect with you.
While we are talking about blogs, I know there are times and places for free blogging software like blogspot.com but if your business is in need of something more, there are so many programs that you can put on your very own URL and create a larger blogging community. We suggest Wordpress as an option. Setting up a Wordpress site can sometimes be confusing and complicated, and you might need to have this software set up for you, but once you are up and running, feel the power of the blog.
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